Cognitive Computing

The entrepreneurs Launchpad

Why adaptive learning for education?

By: Innovation Incubator
02 Feb, 2017 / Cognitive Computing

Personalized learning is one of the top buzzwords in education now; it suggests a host of different learning methods that are institution-driven. Students will be in control not only on when they learn, but also demand that they contribute to their learning through discussions and collaboration, creating content while doing so. This student-driven phenomenon suggests that schools and higher education institutions will need to respond by creating learning programs that acknowledge that the learner is seeking this kind of personalized […]

Market with MACHINES

By: Innovation Incubator
20 Jan, 2017 / Cognitive Computing

Until recently, businesses were blind to the valuable insights hidden in unstructured content. Despite millions of customer data available, leveraging this data to understand the needs and to do target marketing is becoming difficult for the businesses. A recent study by DataMeer found customer analytics dominate big data use in sales and marketing departments, supporting the four key strategies of increasing customer acquisition, reducing customer churn, increasing revenue per customer and improving existing products.” As a result, the businesses started […]

Machines learning to care us

By: Innovation Incubator
08 Dec, 2016 / Cognitive Computing

Machine learning and Artificial intelligence are addressing some of the biggest challenges in healthcare, including real-time clinical decision support, precision medicine, population health management, and even curing cancer. There may be a compelling role for machine learning in personally engaging with patients to improve the management of chronic health conditions such as diabetes, metabolic syndrome, etc. For successfully managing these conditions patients need to consistently manage their daily medical activities. To make this more effective, care management should be personalized […]

Machine Learning – The New Retailer

By: Innovation Incubator
02 Dec, 2016 / Cognitive Computing

Retail has always been about dealing with huge volume of growing data that are ready to be scrutinized for real time insights to boost and speed up decision-making. Use of machine learning is quite invasive in the retail sector to deeply increase sales and customer engagement through the application of predictive analytics for right recommendations, predicting customer churn, lead and ad scoring, analyzing customer behavior etc. In addition, Machine learning algorithms can support pricing, inventory forecasting, cost reduction through specific […]

Case Study: Customer Reactivation Model

By: Innovation Incubator
01 Dec, 2016 / Cognitive Computing

Let Machines Decide Your Advertisement

By: Innovation Incubator
30 Nov, 2016 / Cognitive Computing

Machine learning has been evolving over things that humans do the best. Take art, for example Music, Customer service, Games, Financial trading, Healthcare, News reporting, And of course, Marketing and advertising. As advertising is getting more personalized and customers turning to expect a unique brand experience, machine learning helps to target accurate display advertisements and personalized communication. This means that the advertisers within the short time can present the right ads to the right customers, saving time and money and […]

Machine learning changing the face of retail

By: Innovation Incubator
29 Nov, 2016 / Cognitive Computing

Traditionally, retailers use a normal way to segment consumers based on recency, frequency of purchase and monetary value of purchases (RFM score). Retailers judge a customer based on these factors and market their products. These traditional methods often lead to biased decisions on consumer purchase as the retailer continues to promote the similar products which the consumer bought recently. This strategy would be highly ineffective given this consumer’s typical purchasing habits. To eliminate traditional and cumbersome manual approaches to retail […]

Will Machine Learning Be The Next HR?

By: Innovation Incubator
25 Nov, 2016 / Cognitive Computing

Computer automation has done away with lots of blue collar jobs over recent decades. AI and robotic process automation will have a similar impact on white-collar roles in areas ranging from HR to finance. This means that any office worker performing routine operational activities is likely to have their job replaced by a computer. The application of machine learning to the growing amounts of data being produced throughout the world will change everything when it comes to our jobs. These […]

Defining Data Analytics with Machine Learning

By: Innovation Incubator
22 Nov, 2016 / Cognitive Computing

75% of business pioneers state ‘growth’ as the key source of value from analytics but only 60% of those pioneers have predictive analytics abilities. So what’s preventing the businesses from accomplishing predictive analytics capabilities? The major roadblock is applying the right set of tools, which can pull powerful insights from this stockpile of information. Using Machine learning and Artificial Intelligence tools , businesses can optimize and reveal new statistical patterns which form the backbone of predictive analytics. This is time; […]

Machine Learning Elevating Data Analytics

By: Innovation Incubator
20 Nov, 2016 / Cognitive Computing

Data Analytics has always been subjected by a trial-and-error analysis, a method that becomes difficult when datasets are large and diversified. Handling huge volume of data usually leads to limited options in building analytical models. Processing large datasets in a reasonable amount of time does not always be supported with the traditional statistical methods. These traditional statistical solutions typically focus on fixed analytics that is limited to the available samples that are frozen in time, which often results in either […]