Cognitive Computing is not 1 single piece of technology.  It is a combination of 3 high-end techniques –

• Natural Learning
• Machine Learning
• Real-time Computing

There are several available definitions to all of the above and you can imagine the queries that build on the topic of ‘cognitive computing’.  The aim is to filter through mountains of raw unsorted data that could never be achieved by a  human in their respected lifetime, not to mention make use of these data in the various fields of application as per the needs that arise. With the buzz of social media of different kinds not to mention the advancement in the field of media with pictures and videos filling up every screen; the total available data currently online is 400% more than the last decade. The jump is unfathomable and is beyond comprehension. Several big shot names in all known fields have already tried their hand in incorporating cognitive computing in their daily work schedule. The addition of a fully-fledged and operating model in their line of business will work wonders in their various departments such as sales, marketing, product design and we are merely scratching the surface here. Customer Interaction, Employee Work Status, and Company Strategy Prediction all becomes a plausible option for the company via cognitive computing. Cognitive computing can also bring the different departments of your firm under an accurate co-venturing working model.