Digital Transformation

02 Dec, 2020 / Blog Posts By: Brian Mathew

What is Digital Transformation? 

Digital transformation is the incorporation of digital technologies into all aspects of  an organization, radically transforming how you work and providing consumers with value. 

It is also a cultural transition that allows organizations to question the status quo on an ongoing basis, to experiment, and to be comfortable with failure.

Since digital transformation for every business would look different, a concept that applies to all can be difficult to define. In general terms, however, digital transformation can be characterized as the incorporation of digital technologies into all aspects of an organization, resulting in fundamental changes in the way companies function and how they deliver value to clients.

Furthermore, it’s a cultural shift that encourages companies to continuously question the status quo, experiment regularly, and get comfortable with failure. This often suggests that businesses have been founded on walking away from long-standing business processes in favor of relatively new methods that are still being established.

WHY go digital?

Digitalization and COVID-19

We have seen the COVID crisis re-shaping both the what” and the how” of companies quickly. The consumer experience looks a lot better today than it did a few months ago. Consumer-packaged products in particular have completely transitioned from their retail presence, mainly on the shelf, to online delivery. 

HOW to transform digitally?

Such general tips normally suggested when bringing a company online are;

1.Factor empathy and compassion into your digital strategy

Now with COVID serving as an accelerant to the changing essence of digital perceptions, with empathy and compassion, brands must meet this impatience. Think about how without barriers, less clicks, more personalized options, and faster checkouts, you can make your online experience easy.

2.Concentrate on the experience

Customer Experience is a catch-all term. One customer might value speed while the other values convenience. But what is undoubtedly true is that all customers want more of it in this day and age. While businesses always want to hop on the latest craze to boost their digital strategy, it’s addressing the core elements of the business that will help you succeed in the digital space.

3.Don’t change your entire company

Instead of giving your brand a 180-degree digital makeover, make strategic additions to your current digital capabilities. The most popular brands illustrate that they care for their clients and respond to their changing needs.

4.Meet consumer needs with convenience

anyone who wasn’t an avid online researcher or shopper will be now. People have realized that digital services they never paid attention to before, like online grocery shopping and delivery, were helpful in their lives. This pandemic has created muscle memory that makes it difficult for consumers to revert to their old ways.

What does a digital transformation framework look like?

Although digital transformation can vary widely depending on the unique challenges and requirements of the company, there are a few constant and popular trends within established case studies and published frameworks that should be considered by all business and technology leaders as they embark on digital transformation. For instance, some digital transformation elements are often cited as:

  • Customer experience
  • Operational agility
  • Culture and leadership
  • Workforce enablement
  • Digital technology integration

While each guide has its recommendations and varying steps or considerations when designing your digital transformation plan, you can look for certain important common themes. 

Digital transformation is a massive undertaking, especially for larger, established companies. When done right, it will produce a business that is more aligned with customer demands and resilient in the fast-moving digital future.