Our Strategy & Design

Research

Personas & ethnography, Stakeholder workshops, User journeys, Competitive landscape, Heuristic evaluation

Analysis

Competitive analysis, SWOT analysis, Insights, User behaviour, Patterns

Synthesis

Design vision, Design principles

Interaction

Information architecture, Task flow, Interaction design, Data model

Interface

Paper prototype, Low/High fidelity, Interactive wireframes, Micro copy, Micro interactions

Information

User interface, Style guideline, Brand guideline, Asset library

The process

Research

Design

Maintenance