MANHASSET HILLS, New York, Jan. 26, 2016 /PRNewswire-iReach/ — Innovation Incubator Inc., a startup focused on incubating the first mile and harnessing disruptive change with continuous innovation to create new markets, launched PropMix.io a groundbreaking real estate smart app building platform. This new solution empowers the real estate ecosystem to easily consume and monetize big data and insights and build their own smart applications. Built on industry open standards based platform as a service such as IBM Cloud and AWS for global scale and bulk sync, PropMix.io will have a million APIs and targeted boilerplate templates for real estate software vendors and portal publishers, data wholesalers/producers and MLSs, brokers and agents, appraisers, lenders, investors and other service providers.

“Both commercial and residential real estate markets have been looking for an easy way to mashup public and private big data and cognitive insights for real time decision making”, said Dr Umesh Harigopal who just joined Innovation Incubator Inc as a Managing Partner and Chief Innovation Officer after an illustrious career at Freddie Mac, Citigroup and JPMorgan Chase. “This will disrupt and accelerate real estate markets not only in USA but worldwide”.

The Big Data APIs are provided by the REDataCloud service from Software Incubator Inc, a 15 year real estate big data veteran in USA. Cognub’s new Insights as a Service platform provides all the insights APIs. Cognub (aka Kreara Solutions) is the cognitive decision science company catering to the real estate ecosystem. The PropMix platform provides these RESTful APIs on a robust, scalable and secure cloud based delivery environment. Anyone who wants to monetize their data and insights will be able to submit the same in PropMix for rapid results.

Brokers/Agents will be able to generate better leads, drive more conversion, build stronger relationships and improve productivity. Appraisers and Lenders will be able to improve their reputation and generate better leads. Data wholesalers will be able to expand into new markets, gain more coverage and cut costs. MLS will be able to monetize their data, improve time to market and provide new value to brokers and agents. Software vendors can accelerate time to market with differentiated capabilities. Portal/Publishers will generate more traffic through deeper engagement and better leads.

“Opening up new monetization opportunities for private/public sourced Data and Analytics providers will expand the real estate ecosystem”, said Antony Satyadas, CEO, Managing Partner and Co-founder of Innovation Incubator Inc. “Redefining application building using the PropMix.io smart app builder platform will be a boon for Real Estate IT and MLSs as well as the data suppliers and the digital consumer. Propmix Labs will continue to introduce new innovations around data discovery, non API interaction models such as chat and voice, cognitive decision making and user engagement.”

Mr Satyadas also shared three strategic predictions for making bets in Real Estate:

Engage: Self-learning serious games will empower digital consumers to dynamically interact with property, locality and service providers

Decide: Cognitive Real Estate Virtual Advisors will recommend and guide real time real estate investment decisions powered by dynamic models

Build: Open cloud based platforms will bring together data, insights and apps to scale. Cognitive computing will drive data and insights selection, mashup and delivery through personalized self-learning Catalogs and validated permission based subscription will ensure compliance.”

About Innovation Incubator Inc USA

Focused on incubating to accelerate the first mile and guiding the journey to the last mile, we create and spin off IT solution companies with very large market valuation potential. Portfolio companies include Cognub (aka Kreara Solutions). Innovation Incubator Inc is a member of the IBM Global Entrepreneur Program. Headquartered in New York, we also have presence in Boston MA, Leesburg VA, Freehold NJ in USA and Trivandrum, Kerala in India.

Media Contact: Antony Satyadas, Innovation Incubator Inc., 7819530902, antony@innovationincubator.com

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