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Tag: Marketing

Like any other domain, marketing also has gone through transformations multiple times, based on the technologies and people behaviour then and there. Evidence shows that the history of marketing and advertising falls back to late 35 CE, a manufacturer of fish sauce in Pompeii, used mosaic patterns in the atrium of his house and decorated with images of amphora bearing his personal brand and quality claims. It continued to evolve through multiple means and thought processes, and the inventions of visual […]

Cognitive computing in commercial aspects

By: Innovation Incubator
26 Apr, 2017 / Cognitive Computing
 

Cognitive Computing has swiftly advanced from being just another initiative to a commercial reality. Be it in the field of real estate, automobile, media or marketing; cognitive computing will most definitely make an unerasable mark in the respected field. The cognitive machine analyses the data and then adapts and learns from its mistake. Cognitive Computing assures to dominate both online and offline platforms. The main characteristics of any cognitive system are that they will always be data centric. The more […]

COGNITIVE Marketing Partner

By: Innovation Incubator
31 Mar, 2017 / Cognitive Computing
 

The history of mankind shows that for as long as media existed so did advertisements. When the newspaper was a sensation the ads started there, slowly moving to radio, television, internet and now in social media and mobile applications. There is no doubting certain marketing strategy the big shot names implement to get their products or services to the masses. The reason why several good and catchy ads failed in the market is because of their timing. Not the timing […]

Market with MACHINES

By: Innovation Incubator
20 Jan, 2017 / Cognitive Computing
 

Until recently, businesses were blind to the valuable insights hidden in unstructured content. Despite millions of customer data available, leveraging this data to understand the needs and to do target marketing is becoming difficult for the businesses. A recent study by DataMeer found customer analytics dominate big data use in sales and marketing departments, supporting the four key strategies of increasing customer acquisition, reducing customer churn, increasing revenue per customer and improving existing products.” As a result, the businesses started […]

Let Machines Decide Your Advertisement

By: Innovation Incubator
30 Nov, 2016 / Cognitive Computing
 

Machine learning has been evolving over things that humans do the best. Take art, for example Music, Customer service, Games, Financial trading, Healthcare, News reporting, And of course, Marketing and advertising. As advertising is getting more personalized and customers turning to expect a unique brand experience, machine learning helps to target accurate display advertisements and personalized communication. This means that the advertisers within the short time can present the right ads to the right customers, saving time and money and […]