SAN FRANCISCO, July 25, 2017 /PRNewswire/ — More than 80 percent of new moms in the US say they intend to breastfeed for at least six months, but the majority fail to do so because of lack of clinical and social support. As a result, new moms struggling with breastfeeding start their journey into new motherhood exhausted, with self-doubt, and can experience postpartum depression, guilt, and feelings of inadequacy. A new mobile app called Momseze launching today wants to help change this.
Momseze is a new telehealth service that enables parents to connect immediately on-demand via video chat, text or voice with lactation consultants and other new baby support specialists 24/7, 365 days a year. Users simply launch the Momseze app (available for download on an iPhone in iTunes or an Android in Google Play) and press “Connect Now” to immediately talk with a lactation consultant via video chat, voice only or text, directly through the app, on their phone or tablet.
“More than four million babies are born in this country each year, and even though the vast majority of these babies’ mothers start out wanting to breastfeed, a huge number of them fail — perhaps partly because there are only 3.5 certified lactation consultants per 1000 live births,” explains Momseze Co-Founder Shana Lawlor. “Also, there are many barriers to new moms receiving support when they need it most – which is often in the middle of the night in a suddenly urgent and stressful situation. That’s exactly what we set out to help solve for new parents.”
Lawlor adds, “Momseze is the only service that can help a nursing mother any time of the day or night, no matter where in the world she happens to be. Any other service out there would require a mom to make an appointment for some future time rather than provide immediate assistance in their moment of need. And for Momseze, the emphasis is on providing truly empathetic, non-judgmental expert support. No question is too small or too strange.”
While Momseze is currently focusing on lactation support, the company plans to expand into other new parent services soon including sleep specialists, nutrition counseling and postpartum depression support. Already Momseze’s platform includes highly trained certified lactation consultants, some of which are also registered nurses (NICU, labor and delivery, ED, pediatric), in-hospital lactation consultants, doulas, register dieticians and perinatal educators.
Momseze is available as either a pay-as-you-go or appointment-based service with visits starting at $39.99 for a 25-minute session, $59.99 for 50 minutes, $129 for a one-month subscription, which includes unlimited visits, or $249 for a 3-month subscription, which also includes unlimited visits.
About Momseze
Momseze is a specialized telehealth solution that immediately connects new parents, via video chat, voice only or text, with certified lactation consultants and new baby support specialists 24/7, 365 days a year. Our vision is to become the go-to, on-demand support network for new parents navigating the first year of their baby’s life, starting with breastfeeding specialists and advancing into sleep coaching, postpartum depression counseling, introduction of solids and guidance for mothers returning to work.
Founded in 2016 by veteran entrepreneurs Patrick Lashinsky (former CEO of ZipRealty, and Taxi Magic) and Shana Lawlor (founder of two prior startups, named one of “Top 40 Power Women in DC Tech 2014,”), Momseze is privately held and based in San Francisco. For more information about the services or about joining the platform as a consultant, visit www.momseze.com.
