Blog

Market with MACHINES

By: Innovation Incubator
20 Jan, 2017 / Cognitive Computing
 

Until recently, businesses were blind to the valuable insights hidden in unstructured content. Despite millions of customer data available, leveraging this data to understand the needs and to do target marketing is becoming difficult for the businesses. A recent study by DataMeer found customer analytics dominate big data use in sales and marketing departments, supporting the four key strategies of increasing customer acquisition, reducing customer churn, increasing revenue per customer and improving existing products.” As a result, the businesses started […]

Prevention is better than Cure

By: Innovation Incubator
06 Jan, 2017 / Health Care
 

Early identification of symptoms can help depreciate the cost of curing the disease or even preventing it. Healthcare providers started looking for reliable preventive healthcare models, which in turn can lead to tremendous cost savings and enhanced health outcomes. Predicting the possibility of disease occurrence is a vital factor in aiding healthcare providers to improve patient health care. The challenge is how to integrate the continuously flowing clinical data from various data sources and Machine Learning provides a promising approach […]

Case Study: Heat Map in Real Estate

By: Innovation Incubator
14 Dec, 2016 / Real Estate
 

Machines learning to care us

By: Innovation Incubator
08 Dec, 2016 / Cognitive Computing
 

Machine learning and Artificial intelligence are addressing some of the biggest challenges in healthcare, including real-time clinical decision support, precision medicine, population health management, and even curing cancer. There may be a compelling role for machine learning in personally engaging with patients to improve the management of chronic health conditions such as diabetes, metabolic syndrome, etc. For successfully managing these conditions patients need to consistently manage their daily medical activities. To make this more effective, care management should be personalized […]

Machine Learning – The New Retailer

By: Innovation Incubator
02 Dec, 2016 / Cognitive Computing
 

Retail has always been about dealing with huge volume of growing data that are ready to be scrutinized for real time insights to boost and speed up decision-making. Use of machine learning is quite invasive in the retail sector to deeply increase sales and customer engagement through the application of predictive analytics for right recommendations, predicting customer churn, lead and ad scoring, analyzing customer behavior etc. In addition, Machine learning algorithms can support pricing, inventory forecasting, cost reduction through specific […]

Case Study: Customer Reactivation Model

By: Innovation Incubator
01 Dec, 2016 / Cognitive Computing
 

Let Machines Decide Your Advertisement

By: Innovation Incubator
30 Nov, 2016 / Cognitive Computing
 

Machine learning has been evolving over things that humans do the best. Take art, for example Music, Customer service, Games, Financial trading, Healthcare, News reporting, And of course, Marketing and advertising. As advertising is getting more personalized and customers turning to expect a unique brand experience, machine learning helps to target accurate display advertisements and personalized communication. This means that the advertisers within the short time can present the right ads to the right customers, saving time and money and […]

Traditionally, retailers use a normal way to segment consumers based on recency, frequency of purchase and monetary value of purchases (RFM score). Retailers judge a customer based on these factors and market their products. These traditional methods often lead to biased decisions on consumer purchase as the retailer continues to promote the similar products which the consumer bought recently. This strategy would be highly ineffective given this consumer’s typical purchasing habits. To eliminate traditional and cumbersome manual approaches to retail […]

Will Machine Learning Be The Next HR?

By: Innovation Incubator
25 Nov, 2016 / Cognitive Computing
 

Computer automation has done away with lots of blue collar jobs over recent decades. AI and robotic process automation will have a similar impact on white-collar roles in areas ranging from HR to finance. This means that any office worker performing routine operational activities is likely to have their job replaced by a computer. The application of machine learning to the growing amounts of data being produced throughout the world will change everything when it comes to our jobs. These […]

75% of business pioneers state ‘growth’ as the key source of value from analytics but only 60% of those pioneers have predictive analytics abilities. So what’s preventing the businesses from accomplishing predictive analytics capabilities? The major roadblock is applying the right set of tools, which can pull powerful insights from this stockpile of information. Using Machine learning and Artificial Intelligence tools , businesses can optimize and reveal new statistical patterns which form the backbone of predictive analytics. This is time; […]